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Founded by olympic athlete!main-content-image

James Villasana founded Smoothie Factory® in 1996. As a high-level athlete, James needed healthy food options made with only the highest quality ingredients to fuel his body. He carefully created smoothies with nutrition, taste, and overall health in mind.

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since 1996

20+ locations

new concept + kitchen

What is



100% real fruit and vegetables

Our Smoothies, Super-food Power Bowls, juices, toast, salads, soups and more, are all prepared with nutrient-rich whole fruit and vegetables.


Follow the seasons

Curated menu, that reflects the flavors of the season. Enjoy summer with Cold Avocado Cucumber Soup, embrace fall with Pumpkin & Black Beans Soup, warm up in winter with Curried Squash Soup and welcome Spring with Mint & Pea Soup.


Social media

Our social content showcases creative and appealing product images, that are relatable to Millennials and Gen Z. Using up to date on trends that boost engagement.


Avant-guard interior design

Smoothie Factory + KitchenTM concept can be formatted to operate in Food Courts, Airports, Universities, Hospitals, Kiosks, and Popular Operations (Mobile Kitchens).

Our product pillars


Superfood Power Bowls prepared with nutrient-rich whole fruit and an array of your favorite toppings. A delicious alternative known for their health benefits that increase energy and vitality.

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Smoothie Factory® is committed to helping health conscious customers choose more nutritious options. The smoothie menu features more whole fruits and vegetables, more natural options for sweeteners, and more vegan and non-dairy options than ever before!

Why us?

In business for yourself, not by yourself

You start by on location training and after we offer ongoing operation support, quality assurance visits and professional marketing support. We do ongoing product and menu development and system and technology support.


A business within a business...

Within a business; Smoothie Factory® is more than 1 business; it has a collection of offers: Smoothies, fruit and vegetable juices, comprehensive line of probiotics, bubble tea, wellness bowls, grilled paninis, wraps, salads, seasonal soups and much more. Our multi menu categories allow for pricing elasticity.


No need for kitchen hood, exhaust system, fryers, fire suppression system and other expensive equipment. Our gourmet style recipes easily executed by unskilled labor, as it requires minimal amount of food and beverage preparation.


How to get started?

Traditional locations

for a Ten-Year Term.

Require $30,000

Initial franchise fee

Require $200,000

Liquid assets to invest.

6% royalty plus 3%

Brand development fund contribution.

Minimum net worth.

Require $350,000

Non-traditional locations

for a Five-Year Term.


Initial franchise fee

Require $150,000

Require $150,000

6% royalty plus 1%

6% royalty plus 1%

Minimum net worth.

Minimum net worth.

Military discount for vets

50% off initial franchise fee for the first store opened